As a matter of fact, Gen Z is witnessing a time when game-changing technological advancements are … And with ongoing advancements in mobile technology, more of these videos are watched on smartphones. Gen Z is excited about virtual reality, especially for video and online games. Of all the generations, Gen Z is most likely to embrace virtual reality-based entertainment. 65% of Gen Zers use Instagram daily and 62% of Gen Zers use YouTube daily. Gen Z is redefining "sports" as we know it, evidenced by 52% of young males spending more time watching trick shot and dice-stacking videos than traditional sports content. Teens and tweens still tune in to TV TVs and smartphones top devices used 6 Marketing Ways to relate to Gen Z in … #2: Gen Z just wants to stay home. Social media According to Nielsen’s findings there is a large generation gap in TV consumption. Their particular media habits differ vastly from past generations and have a major impact on the overall media landscape and how content is consumed. The fear of social media overshare is strong enough that it is contributing to the reduced alcohol consumption mentioned above. Sound ridiculous? Gen Z even consumes shows and movies – in addition to their other video content - on their phones, tablets and laptops – and they do it for about 3.4 hours every day. The necessity for television broadcasters to become ‘interactive’ can be most acutely observed in the reality TV genre. The two most popular platforms are Instagram and YouTube. Gen Z don’t care so much about television. Millennials have spending power and influence, and marketers are eager to reach them. Generation X, Millennials and Gen-Z The tendency of millennials to live in cities has also had consequences for the automobile industry. About 60% of Gen Z responders said they would likely use VR, with another 22% saying they were neutral about it. In previous generations, owning a car was an affirmation of freedom and personal identity, desired at a time when the explosion of suburbia required more commuting and affordable when fuel prices were low. Media Consumption Generations Y and Z are the first media consumers to emerge with interactive media as the predominant means by which they ‘consume’ messages. An average Gen Z person uses their smartphone 15.4 hours per week — more than any other type of device. To effectively reach young fans, … And most importantly, the way Generation Z is reshaping technology consumption. 13.2 hours of TV content per week may seem like a lot, but it’s significantly less than boomers and Gen X before them. It's time to roll the dice on dice-stacking. Gen Z. Gen Z, people ages 7-22, are most likely to watch videos on social media. Just wants to stay home reach young fans, … Gen Z don t. 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